Photo by riccardo oliva on Unsplash

Gustavo Serrano

Product Designer

gustavo_serrano@hotmail.com
+55 (19) 98285-7627
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Summary

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Introduction

Product Designer with 7+ years of experience in fintech, analytics, B2B platforms and complex digital workflows.
I combine UX research, interaction design, and data-informed decisions to solve user problems with pragmatic solutions.

Experience

Syngenta

Product Designer - Contractor
Aug 2025 — Present

Description

    • Working as a Product Designer within a highly complex agronomy domain, contributing to products under the Seeds Modernization initiative.

    • Designing solutions for non-traditional tech users, primarily farmers, balancingusability with efficiency, data accuracy, and business outcomes.

    • Contributing to product flows related to planting planning, seed and hybrid selection, and field allocation.

    • Designing experiences integrated with SAP, including Production Orders andoperational data flows.

    • Collaborating with product, engineering, and domain specialists to translate agronomic and operational constraints into usable digital solutions.

BRP

Product Designer - Data Visualization
Jul 2024 — May 2025

Description

Clara

Product Designer - Acquisition and Payments
Jan 2023 — Jan 2024

Description

Hubster

Marketing Analyst
Mar 2020 — Nov 2022

Description

Hubster

Product Designer
Sep 2018 — Feb 2020

Description

Robert Bosch - US

Intern
Mar 2017 — Feb 2018

Description

Robert Bosch - BR

Intern
Jul 2015 — Nov 2016

Description

    • Designed interfaces for internal community platforms and endomarketing tools.

    • Produced presentations, graphic materials, and internal communication assets.

    • Performed light front-end tasks within the company intranet.

Major Projects and Case Studies

Digital Account Pix Payment

A payment feature in the BR popular Pix method, which was to be implemented into Clara's new BR digital account. Prototype and documentation within.

Online Ordering Management Software

An online platform that existed to consolidate a restaurant's online food orders in a single place. With options to interact with these orders, such as status changes, cancelling and more. Also had a few light ERP features.

AI Marketing Communications

A case study in a platform to create marketing communications (emails, messages, etc) using AI prompts to generate content. Also includes an interface to create email flows to integrate to CRMs.

More projects included in my Behance profile, will include them here after some adjustments.

FAQ

What your interpersonal skills look like?

What you're most proud of?

How you’ve successfully handled client feedback in the past?

Do you really know English? Or you just used AI for this?

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