Photo by riccardo oliva on Unsplash

Gustavo Serrano

Product Designer

gustavo_serrano@hotmail.com
+55 (19) 98285-7627
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Summary

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Introduction

I’m a Product Designer, or UI/UX Designer, with a very unusual background and experience. I started studying business in college, but due to some amazing opportunities, I found myself in UX. I think that what makes me stand out in my personality is that I’m self-taught in a lot of things and I always look for things to learn on my own, that’s how I learned English actually, without spending a dime. And several aspects of my professional day to day, I learned by myself, also when I found myself working in Marketing (long story), I got in touch with several topics that were critical to the subject, and I strived to learn about them on my own and always looked into getting myself involved with the team’s activities to learn more.

I have extensive knowledge in all tools in the business, from using open source vector tools, to Illustrator, XD, Sketch and Figma, which is the industry standard now, and have been using it since it launched.

Experience

BRP

Product Designer - Data Visualization
Jul 2024 — Present

Description

  • Activities
    • Research - Data gathering | Journey Mapping | Workshops

    • Iterating - Wireframes | Product Validation | LoFi

    • Design - HiFi | Prototyping | Dev Hand-off

    • Analytics - Flow analysis | Automated reports

Clara

Product Designer - Acquisition and Payments
Jan 2023 — Jan 2024

Description

  • Activities
    • Research - Workshops | Journey Mapping | User Interviews | Benchmarking

    • Iterating - Wireframes | Product Validation | LoFi

    • Design - HiFi | Prototyping | Dev Hand-off

    • Analytics - FullStory | Flow analysis | Automated reports

Hubster

Marketing Analyst
Mar 2020 — Nov 2022

Description

  • Activities
    • Web Design - Webflow | Page designs | Maintenance

    • Lead Attraction - Forms | Automation | CRM Integrations

    • Analytics - Google Analytics | Google Tag Manager | Facebook Pixel

Hubster

Product Designer
Sep 2018 — Feb 2020

Description

  • Activities
    • Research - Journey Mapping | User Interviews | Benchmarking

    • Iterating - Wireframes | Product Validation | LoFi

    • Design - HiFi | Prototyping | Dev Hand-off

    • Testing - Beta testing groups organization | Test conducting

Robert Bosch - US

Intern
Mar 2017 — Feb 2018

Description

  • Activities
    • Web Design - Internal Social Media Interfaces | Custom Pages

    • Digital Design - Presentations | Marketing Materials | Custom Assets

Robert Bosch - BR

Intern
Jul 2015 — Nov 2016

Description

  • Activities
    • Web Design - Internal Social Media Interfaces | Custom Pages

    • Digital Design - Presentations | Marketing Materials | Custom Assets

Major Projects and Case Studies

Digital Account Pix Payment

A payment feature in the BR popular Pix method, which was to be implemented into Clara's new BR digital account. Prototype and documentation within.

Online Ordering Management Software

An online platform that existed to consolidate a restaurant's online food orders in a single place. With options to interact with these orders, such as status changes, cancelling and more. Also had a few light ERP features.

AI Marketing Communications

A case study in a platform to create marketing communications (emails, messages, etc) using AI prompts to generate content. Also includes an interface to create email flows to integrate to CRMs.

More projects included in my Behance profile, will include them here after some adjustments.

FAQ

What your interpersonal skills look like?

What you're most proud of?

How you’ve successfully handled client feedback in the past?

Do you really know English? Or you just used Chat GPT for this?

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